Global Startup Program

The Italian Trade Agency (ITA) is organising the 2025 edition of the Global Start Up Program, an integrated international development initiative dedicated to 80 innovative Italian startups engaged in the creation of new products and services. The programme aims to strengthen their technical, organisational, and financial capabilities to successfully enter new markets.

During their stay abroad, participating startups will take part in training sessions, mentoring activities, pitching events, meetings with potential investors and corporates, and networking initiatives. The objective is to provide companies with a comprehensive growth pathway that enables them to significantly enhance their skills and broaden their global outlook. This year, Bangalore will be hosting 3 innovative Italian Start-Ups in India's first edition of the program.

ITA - Italian Trade Agency is the governmental Agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. ITA is headquartered in Rome and operates with a network of offices worldwide linked to Italian Embassies and Consulates and works closely with local authorities and businesses. ITA provides a wide range of services among which:

• Selection of business partners

• Bilateral trade meetings with Italian companies

• Trade visits to Italy

• Participation in local trade and industry fairs

• Seminars conducted by Italian advisors

In India, ITA is present in the following cities: New Delhi (coordinating activities for India, Bangladesh, and Sri Lanka), Mumbai, and Bangalore. These offices are also equipped with specialized Foreign Direct Investment (FDI) Units in New Delhi and Mumbai, which facilitate the establishment and the development of foreign companies in Italy by:

• Promoting business opportunities

• Helping foreign investor to establish or expand their operations

• Supporting investors throughout the investment life cycle

• Offering high-level tutoring services for existing strategic investment

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About Plug and Play

Plug and Play is a global innovation platform and venture capital firm headquartered in Sunnyvale, California. Established in 2006, They operate accelerator programs across multiple industry verticals and facilitate collaboration between startups, corporations, and investors.

They provide non-equity-based acceleration and market access services, including mentorship, networking, pilot facilitation, and corporate innovation support. It maintains a global presence with over 60 locations and partners with more than 400 corporations. They also manage venture capital investments and supports startups through curated programs in sectors such as fintech, healthtech, energy, mobility, and supply chain.

Overview of the ITA GSUP Program

The ITA Global Startup Program (GSUP) serves as a launchpad for Italian startups to explore and expand into the Indian market. Plug and Play APAC has partnered with the Italian Trade Agency to enable startups to gain insights into India’s innovation landscape. The program's objective is to enable access to the Indian market, enabling Italian startups to build strategic partnerships, strengthen organisational and technical capabilities, and position themselves for global growth. During their time in India, the startups aim to validate their solutions and analyse the market, assess productmarket fit, explore commercialisation pathways, and establish conversations with corporates and investors.

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Driving innovation, building connections

Meet the Italian Start-ups

GENLIFE
LUNOCODE (BY MOONIFY SRL)
THE GENESYS

Connect with our Italian Start-ups

As part of the Global Start Up Program 2025, the Italian Trade Agency is organising three dedicated pitching sessions where the selected Italian startups will present their innovative solutions to investors and corporate partners. The sessions will offer a unique opportunity to discover high-potential ventures and explore strategic collaborations within the Italian innovation ecosystem. Investors will be able to engage directly with founders, gain early access to emerging technologies, and identify opportunities for partnership. Venture capital funds, corporates and media partners interested in joining the sessions are invited to complete the participation form below by clicking the Request an Invite button.

1st Pitching Session

14th November

2nd Pitching Session

18th to 20th November

3rd Pitching Session

26th November


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